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Melbourne Victory (Melbourne Derby) Fan Experience, Marvel Stadium,...
On a chilly and wet Saturday afternoon in Melbourne I headed out to the newly rebranded Marvel Stadium (formerly Etihad Stadium) in the docklands precinct of Melbourne’s CBD for the A-League’s first...
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THE 2018 FAN ENGAGEMENT/EXPERIENCE 100-1 RECAP
Hello and welcome to my annual 100-1 fan engagement/experience year in review where I take a look back on the creative, innovative, exciting and tailored strategies from teams, venues, sports marketing...
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‘The Lawn’ Fan Experience at the MCG, Cricket Australia Vs India, January 18...
Here is a recent story I wrote for Digital Sports Labs looking at the fan experience of The Lawn social space from the MCG in Melbourne. A trending area in the fan engagement space from sporting...
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Cricket Australia Test Match Fan Experience at The Gabba, First Test,...
I have a fan experience report to follow for Australasian Leisure Management Magazine but for now here are a selection of photos from the first test in Brisbane at The Gabba between Cricket Australia...
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100+ Fan Engagement Ideas for Kids, Families, Members and Fans
Good morning, Please feel free to use this newly updated version of one of my popular fan engagement resources. The following infographic provides 100+ ideas and strategies for teams and venues of any...
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100+ Ticketing Tips, Tricks, Ideas and Incentives for Sports Teams and Venues
Hello, Please find this latest resource on ticketing useful in helping growing your fan bases and getting more bums on seats. The list provides 100+ tips, tricks, ideas and incentives that will be...
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The F&B Fan Experience: 100+ Ideas and Incentives To Improve The Game Day Fan...
G’day, Please find another one of my latest resources with this one touching on some ideas, trends, strategies, innovations and incentives that teams and stadiums can use to enhance the food and...
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Froth Beer Magazine: Fanning The Flames
Previously in Froth Magazine I have highlighted the emergence of commercial partnerships between Australian craft breweries and the sports business to illustrate how this particular fan engagement...
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Brisbane Lions and The Gabba’s ‘The Verandah’ Fan Experience
Across the globe major venues and sporting teams are constantly working on enhancing the fan experience for sports fans to deliver them extra bang for their hard-earned buck on game day. Whether it be...
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Putting Fan Engagement to the Test: Blair Hughes Experiences how Cricket...
Across the globe the sports business continues to face many challenges to get bums back into stadium seats both as a result of the competition from the at-home TV experience and new leisure activities...
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The Top Aussie Craft Brewery Beer Gear List and Top Tips For Craft Beer...
If it’s one thing I enjoy most about the global craft beer community, it’s getting out on the open road and checking out our breweries across the country and overseas. I’ve had the opportunity to take...
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Macquarie Sports Radio Interview: Does Blair Hughes Have The Best Job In The...
Radio interview with the Macquarie Sports Radio team back in March. No I don’t have the best job in the world or in sport but I’m happy and have put myself out there over the years to create...
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ABC Radio Interview: Fun Police Curbing Sport Fan Behaviour? (21/6/19)
A riveting chat with security personnel and fans from across Australia. Talking about the current AFL fan and crowd issues, security, behaviour awareness officers and more. Listen in here:...
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AUS LEISURE MAG: The Best In The West: Bankwest Stadium Parramatta Eels NRL...
The game-day fan experience continues to rapidly evolve on a daily basis with global venues going all out for sports fans through enhancements to areas such as hospitality, seating, catering,...
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BREWCON 2019: And The Crowd Goes Wild Q&A Recap
Quick post BREWCON note to say thanks to both the Independent Brewers Association and staff for the opportunity to run a session at the conference and to my fabulous panel Nick Truelson from the...
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Froth Beer Mag: Crafty Careers: So You Want To Work In Craft Beer?
Crafty Careers: So You Want To Work In Craft Beer? There’s never been a better time to get involved and start a career working in the Australian craft beer industry as the market continues to grow...
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THE 2019 FAN ENGAGEMENT/ FAN EXPERIENCE 100-1 RECAP
Hello and welcome to my annual 100-1 fan engagement/experience year in review where I take a look back on the creative, innovative, exciting and tailored strategies from teams, venues, sports marketing...
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My Year In Beer: Beers, Ideas, Lessons and Visit Tips From 51 Brewery...
My year in beer for 2019 has come and gone and while I’ve had a very enjoyable year working in beer (have a read of this article here on my experience working in the craft beer industry) I’ve also had...
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